The Project

Like many traditional media companies, The Cleveland Plain Dealer is looking for fresh approaches to delivering the news and engaging audiences in fresh ways. The newspaper, its affiliate website Cleveland.com and the weekly Sun Newspapers chain teamed up earlier this year to create an engagement site devoted to community, high school and college theater.

The goal was reach out to a very passionate niche in the Cleveland arts community and work with them to create a high-profile portal through which people could access news, reviews, event listings, audition notices, photos, videos, educational material and other content.

We want the site to be an experience in which theaters and audiences can participate and contribute. The idea is to expand the concept to other areas of the arts such as visual arts and popular music. The theaters were very excited about participating in the project, but since its launch their engagement has been hit and miss.